In 2020, about 88 percent of buyers purchased their home through a real estate agent or broker. To attract potential clients and sell more properties, you need to advertise your real estate business. However, you should adopt the right marketing strategies in order to be successful. But how exactly can you increase awareness about your offerings?
Below are some ideas to try.
BUILD A PROFESSIONAL REAL ESTATE WEBSITE
Your website is the backbone of your online success. As the first point of contact for potential customers, you should ensure the site helps you make a great first impression. A professional website will enable you build awareness, improve credibility, generate quality leads and share valuable information with your online visitors. When creating a website, pay attention to both aesthetics and functionality.
START A BLOG
Blogging makes for a great way to advertise your real estate business. Blogs can offer free publicity, reinforce your brand, help you build relationships with clients and project you as a thought leader. This is why you should post quality, interesting and relevant content on your blog. It is also important to remain consistent in terms of your voice and approach. This will help you build an audience that you can market to.
INVEST IN PROFESSIONAL PHOTOGRAPHY
Your potential clients browse through countless listings. To catch their eye and get them to read the descriptions, you should use high-quality images of the properties on sale. Impressive real estate photography will help you highlight homes better, effectively increasing your chances of selling houses quickly. Consider hiring a real estate photographer and using a drone for dynamic visuals.
INVEST IN VIDEO MARKETING
With more and more people consuming content in video form, this is an effective way to market properties in a clear and professional way. You can conduct 3D Matterport scans and create video walkthroughs and virtual open home visits. This will enable you to give an accurate depiction of the space, a factor that can help you get the attention of potential clients.
USE SOCIAL MEDIA
When used properly, social media can be a powerful marketing tool. As a real estate agent or broker, you should make the most of these platforms to attract and connect with potential clients. Some strategies you can implement include organic marketing, paid promotions and using social media influencers. For the best results, consider working with an experienced digital marketing agency.
USE EMAIL MARKETING CAMPAIGNS
Email marketing campaigns allow you to connect with leads, build strong relationships and close more deals. You will be able to segment your contacts, something that will make it easy to send your clients personalized messages. Such targeted email marketing will not only help you attract clients’ attention but also keep them interested in what you have to say.
BUILD A PROFILE ON ZILLOW
A good number of buyers and sellers turn to Zillow when they need to research the market or look for properties. To grab the attention of such clients, you need to have a strong presence on the platform. Start by creating a profile and requesting your past clients to submit reviews. A great profile will help you get more contacts from the marketplace.
ASK FOR REFERRALS
An estimated 41 percent of sellers who used a real estate agent found the agent through referral by friends or family. This is why you should keep in touch with your clients and ask them to refer your business to their loved ones. Consider building a system for referrals to boost your efforts.
This list is by no means exhaustive. Other ideas you can try include content marketing, setting up a local business page on Google and sending postcards. At Commission Express National, we help you convert your pending commissions to working capital, effectively providing the money you need to advertise your business. Contact us today for more details.
